FOUNDED BY MARIANA AND PEDRO, A PORTUGUESE STREETWEAR BRAND BORN FROM A VISION IN THE SUMMER OF 2023 AND LAUNCHED IN JANUARY 2024. THIS ISN'T JUST ANOTHER BRAND—THIS IS A MOVEMENT. THEY’RE DRIVEN BY A BOLD, CREATIVE OUTLOOK ON THE FUTURE, FUELED BY THE URGE TO MAKE PEOPLE FEEL AND QUESTION WHAT TRULY MATTERS—EXPERIENCES THAT GO BEYOND THE SURFACE. AWARENESS ISN'T JUST ABOUT CLOTHING; IT'S A MINDSET, A COMMUNITY OF HUNGRY, RESTLESS SOULS READY TO SEE THE WORLD DIFFERENTLY. EVERY COLLECTION DROPS WITH PURPOSE, DELIVERING MORE THAN JUST STYLE.

AWARENESS WASN’T JUST A NAME THAT CAME OUT OF NOWHERE. FROM THE START, IT MEANT SOMETHING DEEPER. AWARENESS IS MORE THAN A WORD—IT’S WHAT THE FOUNDERS LIVE BY. IT'S IN THEIR HEADS, THEIR HANDS, THEIR EVERY MOVE. CONSCIOUSNESS RUNS DEEP. IT STARTS IN THE MIND BUT DRIPS INTO EVERY ACTION. THEY ASK THE QUESTION THAT OTHERS DON'T DARE: DO YOU THINK BEFORE YOU MOVE, OR DO YOU MOVE BECAUSE YOU ALREADY KNOW?

THIS BRAND ISN'T ABOUT FOLLOWING RULES—IT’S ABOUT REDEFINING THEM WITH INTENTION. CHANGE STARTS WITH AWARENESS. IT LEADS THE JOURNEY. IT BALANCES THE CHAOS. AND YOU? YOU ARE THE GATEWAY TO IT ALL. YOU ARE THE ONE WHO DEFINES WHAT "KNOWING YOURSELF" MEANS, AND THAT IS THE PROCESS WE CELEBRATE—THE PROCESS OF KNOWING YOURSELF.

WITH PURPOSE,
MARIANA & PEDRO